Comprehensive visual identity for "Festival Fogonazo," an alternative rock event organized by the cultural cooperative La Gesta Cultural. The branding captures the "inner fire" and the collective need for catharsis within the current socio-economic climate through art. Photoshoot / Campaign Photography: Solana Núñez. Event Photography: Matilde Terán.
2025
CREATIVE DIRECTION
BRANDING
VISUAL IDENTITY
The project involved creating a powerful brand presence centered around a vibrant, high-energy fire palette. This identity was seamlessly translated across multiple touchpoints, including merchandise (T-shirts, lighters, stickers), social media, print posters, and animated visuals for the live event, featuring a lineup led by bands like Mujer Cebra. Photoshoot / Campaign Photography: Solana Núñez. Event Photography: Matilde Terán.
Comprehensive visual identity for "Festival Fogonazo," an alternative rock event organized by the cultural cooperative La Gesta Cultural. The branding captures the "inner fire" and the collective need for catharsis within the current socio-economic climate through art. Photoshoot / Campaign Photography: Solana Núñez. Event Photography: Matilde Terán.
2025
CREATIVE DIRECTION
BRANDING
VISUAL IDENTITY
The project involved creating a powerful brand presence centered around a vibrant, high-energy fire palette. This identity was seamlessly translated across multiple touchpoints, including merchandise (T-shirts, lighters, stickers), social media, print posters, and animated visuals for the live event, featuring a lineup led by bands like Mujer Cebra. Photoshoot / Campaign Photography: Solana Núñez. Event Photography: Matilde Terán.
Comprehensive visual identity for "Festival Fogonazo," an alternative rock event organized by the cultural cooperative La Gesta Cultural. The branding captures the "inner fire" and the collective need for catharsis within the current socio-economic climate through art. Photoshoot / Campaign Photography: Solana Núñez. Event Photography: Matilde Terán.
2025
CREATIVE DIRECTION
BRANDING
VISUAL IDENTITY
The project involved creating a powerful brand presence centered around a vibrant, high-energy fire palette. This identity was seamlessly translated across multiple touchpoints, including merchandise (T-shirts, lighters, stickers), social media, print posters, and animated visuals for the live event, featuring a lineup led by bands like Mujer Cebra. Photoshoot / Campaign Photography: Solana Núñez. Event Photography: Matilde Terán.